All the work
All the work10 pieces · tap a video to hear it
Paid social · In-app content
Copywriter & social strategist
I had the chance to break all the retail copy rules with Book of the Month, crafting bold, sassy, and totally unexpected copy for their Instagram and Facebook ads. The result? Ads that smashed benchmarks—especially when it came to click-through rates.
Paid social + in-app content + Instagram + Facebook